Part II - Google PlayStore App Data¶

by Moyinoluwa Busola Agbaje¶

Investigation Overview¶

  • 'Everyone' contents is the most (highly) rated content in Content Rating.
  • 'Free Installs' are the most preferred compared to Paid installs.
  • Number of Free compared to Paid Installs.
  • Top ten (10) Categories.
  • Top ten (10) Genres.
  • Category Concentration.
  • Paid Apps (Earnings per Category).
  • Relationship between App, Category and Type.

Dataset Overview¶

The dataset used for this exploration was web scrapped by from Google PlayStore analytics by Lavanya Gupta in 2018. This was provided by companies like Annie or Sensor Tower, which helps to drive development and App marketing strategies to succeed for many companies.

App Category Rating Reviews Size_MBs Installs Type Price Content_Rating Genres
2281 Vargo Anesthesia Mega App MEDICAL 4.60 92 32.00 1000 Paid 79.99 Everyone Medical
1407 LTC AS Legal MEDICAL 4.00 6 1.30 100 Paid 39.99 Everyone Medical
2629 I am Rich Person LIFESTYLE 4.20 134 1.80 1000 Paid 37.99 Everyone Lifestyle
2481 A Manual of Acupuncture MEDICAL 3.50 214 68.00 1000 Paid 33.99 Everyone Medical
2463 PTA Content Master MEDICAL 4.20 64 41.00 1000 Paid 29.99 Everyone Medical

Visualization 1¶

  • 'Everyone' contents is the most (highly) rated content in Content Rating.
  • 'Free Installs' are the most preferred compared to Paid installs.
  • Top ten (10) Categories.
  • Top ten (10) Genres.
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Visualization 2¶

  • Number of Free Apps compared to Paid Apps Installs.
  • Category Concentration.
  • Paid Apps (Earnings per Category).
App Installs
Category
ART_AND_DESIGN 61 114233100
AUTO_AND_VEHICLES 73 53129800
BEAUTY 42 26916200
BOOKS_AND_REFERENCE 169 1665791655
BUSINESS 262 692018120

Visualization 3¶

  • Relationship between App, Category and Type.