Investigation Overview¶
- 'Everyone' contents is the most (highly) rated content in Content Rating.
- 'Free Installs' are the most preferred compared to Paid installs.
- Number of Free compared to Paid Installs.
- Top ten (10) Categories.
- Top ten (10) Genres.
- Category Concentration.
- Paid Apps (Earnings per Category).
- Relationship between App, Category and Type.
Dataset Overview¶
The dataset used for this exploration was web scrapped by from Google PlayStore analytics by Lavanya Gupta in 2018. This was provided by companies like Annie or Sensor Tower, which helps to drive development and App marketing strategies to succeed for many companies.
| App | Category | Rating | Reviews | Size_MBs | Installs | Type | Price | Content_Rating | Genres | |
|---|---|---|---|---|---|---|---|---|---|---|
| 2281 | Vargo Anesthesia Mega App | MEDICAL | 4.60 | 92 | 32.00 | 1000 | Paid | 79.99 | Everyone | Medical |
| 1407 | LTC AS Legal | MEDICAL | 4.00 | 6 | 1.30 | 100 | Paid | 39.99 | Everyone | Medical |
| 2629 | I am Rich Person | LIFESTYLE | 4.20 | 134 | 1.80 | 1000 | Paid | 37.99 | Everyone | Lifestyle |
| 2481 | A Manual of Acupuncture | MEDICAL | 3.50 | 214 | 68.00 | 1000 | Paid | 33.99 | Everyone | Medical |
| 2463 | PTA Content Master | MEDICAL | 4.20 | 64 | 41.00 | 1000 | Paid | 29.99 | Everyone | Medical |
Visualization 1¶
- 'Everyone' contents is the most (highly) rated content in Content Rating.
- 'Free Installs' are the most preferred compared to Paid installs.
- Top ten (10) Categories.
- Top ten (10) Genres.
<Figure size 720x576 with 0 Axes>
<Figure size 720x576 with 0 Axes>
Visualization 2¶
- Number of Free Apps compared to Paid Apps Installs.
- Category Concentration.
- Paid Apps (Earnings per Category).
| App | Installs | |
|---|---|---|
| Category | ||
| ART_AND_DESIGN | 61 | 114233100 |
| AUTO_AND_VEHICLES | 73 | 53129800 |
| BEAUTY | 42 | 26916200 |
| BOOKS_AND_REFERENCE | 169 | 1665791655 |
| BUSINESS | 262 | 692018120 |
Visualization 3¶
- Relationship between App, Category and Type.
